What’s actually happening?

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A growing percentage of pipeline is being decided before any outreach occurs(AI has now entered the equation). This is happening by search behavior, LinkedIn visibility/content/community engagement, and AI-driven discovery tools that surface people, not just companies.

If you’re not visible and sharing credibility in the right ways, you’re not getting rejected, you’re never being considered. It's time to change that!

This session with Celeste Berke breaks down the silent transformation happening in hospitality sales and vendor selection, where AI and digital signals influence:

• Who makes an early shortlist
• Who gets pulled into RFP conversations
• Who feels “credible” before the first call

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You’ll learn

• How buyers are researching sellers and vendors before outreach or RFPs
• Why having a strong personal brand and being “inactive on LinkedIn” feeds AI
• How to run a fast visibility self-check using LinkedIn SSI and AI indicators
• How to start to position yourself and your personal brand
• The three easiest actions that increase discoverability and credibility
• How to use metrics to track if your strategy is working

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This isn't about spending hours online - this is about understanding how to position yourself to show up in more searches, to increase your own pipeline or your team's pipeline, and how to never miss an opportunity!